The PGA Tour and DP World Tour have introduced a brand new 13-year operational three way partnership partnership which creates new participant pathways and elevated prize funds within the subsequent section of their fightback towards LIV Golf.
Coinciding with the opening press conferences at LIV’s first United States occasion in Portland this week, the 2 circuits introduced a strengthening of their alliance which was first launched in November 2020.
The intention is to counter LIV’s money with a greater aggressive construction for gamers and from subsequent yr, the highest 10 finishers on the season-ending DP World Tour rankings who usually are not already exempt will acquire PGA Tour playing cards.
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The PGA Tour will improve its possession stake in European Tour Productions from 15 per cent to 40 per cent, with the money from the deal used to extend prize funds – with assured will increase in DP World Tour purses for the subsequent 5 years.
Each the PGA Tour and the DP World Tour have been determined to stem the tide of gamers who’ve been lured by the riches supplied by the Saudi Arabia-backed LIV sequence – which is able to this week see Bryson DeChambeau and Brooks Koepka make their debut, undeterred by indefinite PGA bans.
“The game of golf is rallying – our members, partners, fans. Today’s announcement can serve as further evidence that the ecosystem of professional golf continues to innovate and thrive,” PGA Tour commissioner Jay Monahan stated.
“If the PGA Tour is going to compete on dollars alone against a foreign monarchy that is trying to buy the game, that’s a very difficult spot for us to be in.
“Nonetheless, we will compete by creating one of the best schedule, with gamers being able to select and select their schedule, that is the place our focus goes to be. This partnership is an instance.”
Keith Pelley, chief executive of the DP World Tour, said the extension of the partnership first launched 19 months ago was always on the cards but admitted the threat posed by LIV had changed the dynamics.
“It is fairly apparent to say the present state of affairs in golf has considerably accelerated that course of,” Pelley, who has seen European Tour stars like Lee Westwood, Sergio Garcia and Ian Poulter join LIV, said.
“The existential risk in LIV escalated what we had already deliberate. However I could not be extra enthusiastic about it.”